Atlanta Braves
Key points
Partnering with Gameday Creative, we built a modular graphics package for sports broadcast Gray Media. Easy for designers to adapt to any team or league while delivering bold, exciting visuals for fans.
- Year 2025
- Industry Broadcast
41,000 fans per game
1.8 million+ views
7.2m pixels rendered
Challenge
How do you deliver a sports graphics package that’s exciting for fans, easy for any designer to use, and adaptable across multiple teams and leagues?
Solution
Throughout R&D, we focused on creating practical design systems that enabled fast customisation with little use of third-party plugins. Final designs balanced readability and exciting motion.
Proof
We prototyped every concept fast, sharing results to draw out the client’s vision. Some unused designs were repurposed for another project because the client liked them so much.