Kaiser Permanente
Key points
In collaboration with Gameday Creative, high-visibility, large scale events are a big opportunity for connecting with customers. We helped Kaiser Permanente achieve this by blending brand, venue and occasion into visuals that audiences remember
- Year 2024-2025
- Industry Entertainment
Challenge
How can a health brand stand out to thousands of fans at high emotion events?
problem
The design had to communicate KP's values while matching the Intuit Dome's branding and still resonate with the unique emotional atmosphere of each event.
solution
To achieve this and overcome a tight deadline, our solution was to skip traditional storyboarding and jump straight into live animation tests. Real time feedback and bold prototyping let us adapt quickly, guiding creative direction for captivating results.
Proof
Assets were built for every screen; arena-wide and on social feeds. Dynamic type and high-impact motion made KP's values unmissable amongst sports hype. The palm motif was authentic, heartfelt and localised, underlining KP's commitment to community-led healthcare.