Challenge

How do you showcase every tool of Maxon One, without losing each product's unique capabilities or overall brand and UI?

solution

Our solution was embedded in the way we organised the project. We had a collaborative R&D phase with style exploration across 5 different approaches. The art direction focused on giving designers creative freedom to put their signature style into each scene.

Then, a focused animation team shaped the pacing and flow, guaranteeing a consistent visual experience.

The final video delivered impactful, engaging animations anchored by a stylised UI; holding the viewer’s attention, guiding their focus, and ensuring every technical detail felt dynamic yet refined, never too much.

proof

Glowing cel-animated intro setting the tone.

RGB palette unifying every transition and style change.

Used glitch transitions and green-screen compositing to encode change as a feature, not a flaw.

Limited on-screen text for maximal impact; just three words at a time, always with the audience’s attention in mind.

Final deliverables were clean and adaptable, in a square format ready for big screens in both 16:9 and 9:16.

Conference debut: The video lit up NAB’s main expo booth, showcasing the power and flexibility of Maxon’s full suite.